Always Fresh

Get The Best
With Katori Fresh

Katori Fresh is an end-to-end Farm-2-Plate Agro-Biz venture.We provide Fresh, Safe, Pure, Traditional, Handcrafted food products, directly sourced from women farmers and farm producer organizations in Rajasthan(through ApniSaheli, FPO) to urban market places.

We are bring back our traditional hand-crafted and heritage based dairy, spices, oils and other food products and link them up with urban food chains who support Farm-2-Plate initiative to empower women farmers and disadvantaged youth like Big Bazaar, Hypercity, Godrej Fresh and Amazon Fresh.

We facilitate a gender-centric model. Our trained women are involved in the entire value chain process. From animal health, farm end (milk and raw honey procurement) to processing, packaging, logistics, distribution and marketing. thus making us a unique in our field.

We are launching specialized (niche) products with little competition in each vertical i.e. pro-biotic ghee, flavoured goat milk and cow paneer etc., thus commanding premium besides huge visibility and brand recall.
"By purchasing a Katori product, you support a movement empowering over 1000 women farmers and their families to lead a better life" In affiliation with our non-profit partent Manjari Foundation
The Katori Fresh


  • 2013

    FPO formation

    Apni Saheli Producer Company, an FPO, was formed by merging 3 SHG federations to make it a 1800 Farmer Members’ legal entity.

  • 2014

    Saheli movement

    Women farmers are aggregated to collect milk from.
    Milk is sold locally to dairies and local markets.
    Price realization of milk improved by INR 5-7 per litre

  • 2015

    Statagic moves

    Professionals onboarded.
    Strategic blueprint established for accessing organized markets.

  • 2016

    Key Product sectors

    Identified Dairy, Agriculture, Apiculture and Horticulture as core strengths and expansion opportunity

  • 2017


    • A new private ltd company - Katori Fresh is born. • Aggregation of cash crops and sale to organized markets.
    • Launch of Fresh Paneer, Ghee and Khoa
    • Agreement signed with Hypercity and Big Basket
    • Established infrastructure for Fishery

  • 2018

    Product and market expansion

    • Product expansion to probiotic ghee, vedic ghe, unsalted white butter and unprocessed honey
    • Grossed revenue of INR 130 Lakhs
    • Presence in 6 stores – Hypercity, Big Bazaar, Gen Next, Food Hall, Spar
    • Signed agreements with Big Bazaar (4), Big Bazaar Gen Next (3), Food Hall (5) and Spar (4)

  • 2019

    New Distribution channels

    • Expansion to multiple chain-stores in National Capital Reagion and Tier 2 cities
    • New B2B and B2C channels being opened with focus on Direct to Home deliveries.

The Master minds

Who We Are

Raj Kumar Jani


20+ years of rural development, micro-enterprise development and livelihoods. Prior stints with Government of Rajasthan, Govt. of India, SNV (Dutch NGO), SDC and The World Bank

Ashish Kumar Gupta

Director & Co-founder

15+ years of resource mobilizations, farmer liaisoning, operations and FPO building. Prior stint with PRADAN (NGO) & Current CEO, Apni Saheli Producer Company Ltd.

Sanjay Kumar

Director & Co-founder

17+ years of rural development, farmer mobilization, livelihoods, institution building, women empowerment. Prior stints with PRADAN; Current ED, Manjari Foundation (NGO)